Novartis enters new era

Country

Switzerland

Novartis completed the spin-out of its Sandoz generics and biosimilars business in 2023, ending the year with sales of $45.4 billion from continuing operations which consist entirely of proprietary medicines. On 31 January, Vas Narasimhan, the chief executive, restated the company’s goal of focusing on four therapeutic areas in the future. He also singled out four countries where the company will concentrate its marketing efforts. They are the US, China, Germany and Japan.